Developed specifically for blonde and brown hair to maintain rich, luxurious cool tones while neutralizing any unwanted orange or red hues. It instantly revitalizes and brightens dull, lifeless silver, gray, or white hair. See the magic when this brightening shampoo meets gray, white, or blonde hair! It adds life, and shine, and reduces yellow or brassy tones. With a vibrant blend of coconut oil and argan oil, it awakens the senses and instantly enhances clarity and shine.