Eplex Shampoo Daily Platinum Blonde provides weightless rehydration and is designed to rebalance your hair’s moisture levels. It recharges your hair with natural argan oil and coconut oil, increasing clarity and shine without weighing it down. The formula is free of sulfates, silicones, and parabens, making your scalp and hair healthy. It instantly revitalizes and brightens dull, lifeless silver, gray, or white hair, adding life and shine while reducing yellow or brassy tones. Developed specifically for blonde and brown hair, it maintains rich, luxurious cool tones and neutralizes any unwanted orange or red tones in the hair.